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03- Critical Challenges for the Entrepreneur
Time-length-icon 29m 24s
Plays-icon 12
Publish-date-icon September 30, 2010
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In this episode of Entrepreneur Tools Online, we deliver a discussion of four key and critical challenges that face the Entrepreneur--especially the 'solo-preneur.'

This is an elaboration of a presentation for a group of aspiring Entrepreneurs in a local region at a co-working environment. However, when asked if they had the plans to address such challenges and keep them from becoming real issues in their businesses, the would-be small business owners admitted that they did not. This caused concern, because usually, these issues can become real problems later on. The result could be that these new small business owners would become the latest statistics and have their businesses fail within the first 6 to 12 months.

Top 4 challenges for the Entrepreneur

This discussion centers around four top challenges:

- Knowing how to manage the finances for a startup;

- Having the Personal Productivity skills (to accomplish more, in less time, with better quality, and with reduced stress);

- Becoming an effective marketer of their business and generating sales effectively;


- Planning and developing the right online presence--on the web and in the mobile environment with the right technology.

Each one of these areas is discussed with the questions that each entrepreneur or 'solo-preneur' needs to answer. Has the entrepreneur considered these areas? Is there a written plan that addresses these? Are the plans integrated into the overall written map or guide called the 'Business Plan' (however brief that may be) ? And is there a consistency with this integration of all these four major challenge areas so that the Entrepreneur can increase the chances for success and minimize the risk of negative impact, or even failure?

These four challenges facing the Entrepreneur actually come from an evergreen whitepaper that discusses in details the top ten issues. This whitepaper is free, and it can be consumed either as a pdf document or as audio mp3 podcast episodes. There is both an executive summary version (4-page pdf-document or 8-minute mp3 audio file), as well as the detailed version (39-page pdf document or 3 separate mp3 audio podcast files of 35-minutes each).

You can get the whitepaper in episode 2 at:


In an upcoming episode, we will deliver some online resources-- both free and fee-- for the entrepreneur to address these challenges and improve the chances for success.

Copyright (c) 2010, Matrix Solutions Corporation. All rights reserved.

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